Goodway Group is a digital leader in multi-location that empowers franchises to grow their businesses. Additionally, Goodway Group will serve as Kubota’s digital strategy hub working with their other partners to provide holistic media strategy across all Tiers. Building on a four-year foundation of success, Goodway Group will work to continue blending customer service with digital media strategy and execution in order to deliver a full-service experience to Kubota corporate as well as individual dealer locations who choose to partner with them in their local markets.Īs the brand’s DAOR, Goodway Group will be responsible for digital strategy including: PPC (Search), Display, Social, Geo- fencing, Digital video, Digital audio, Advanced TV, digital extensions of traditional media and other digital media services.
marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors, construction and gardening equipment. Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named the digital agency of record (DAOR) for Kubota Tractor Corporation, the U.S.
Goodway store tv#
Goodway Group serves as Kubota’s main digital strategy partner across corporate and local dealer locations, focusing on channels like search, display, geo-fencing, video, audio and Advanced TV
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